diff --git a/Dockerfile b/Dockerfile
index 460175d9..c6b898e7 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -71,11 +71,12 @@ RUN python -m venv --clear --symlinks "$VENV_PATH" \
 VOLUME "$DATA_PATH"
 WORKDIR "$DATA_PATH"
 EXPOSE 8000
-ENV CHROME_BINARY=google-chrome \
+ENV IN_DOCKER=True \
+    CHROME_BINARY=google-chrome \
     CHROME_SANDBOX=False \
     SINGLEFILE_BINARY="$EXTRA_PATH/SingleFile-master/cli/single-file"
 
 RUN env ALLOW_ROOT=True archivebox version
 
-ENTRYPOINT ["dumb-init", "--", "/app/bin/docker_entrypoint.sh", "archivebox"]
-CMD ["server", "0.0.0.0:8000"]
+ENTRYPOINT ["dumb-init", "--", "/app/bin/docker_entrypoint.sh"]
+CMD ["archivebox", "server", "0.0.0.0:8000"]
diff --git a/archivebox/config/__init__.py b/archivebox/config/__init__.py
index 9bdea244..e70c2fb0 100644
--- a/archivebox/config/__init__.py
+++ b/archivebox/config/__init__.py
@@ -45,6 +45,7 @@ CONFIG_DEFAULTS: Dict[str, ConfigDefaultDict] = {
         'IS_TTY':                   {'type': bool,  'default': lambda _: sys.stdout.isatty()},
         'USE_COLOR':                {'type': bool,  'default': lambda c: c['IS_TTY']},
         'SHOW_PROGRESS':            {'type': bool,  'default': lambda c: c['IS_TTY']},
+        'IN_DOCKER':                {'type': bool,  'default': False},
         # TODO: 'SHOW_HINTS':       {'type:  bool,  'default': True},
     },
 
diff --git a/archivebox/config/stubs.py b/archivebox/config/stubs.py
index 6df90396..68a442eb 100644
--- a/archivebox/config/stubs.py
+++ b/archivebox/config/stubs.py
@@ -29,6 +29,7 @@ class ConfigDict(BaseConfig, total=False):
     IS_TTY: bool
     USE_COLOR: bool
     SHOW_PROGRESS: bool
+    IN_DOCKER: bool
 
     OUTPUT_DIR: str
     CONFIG_FILE: str
diff --git a/archivebox/main.py b/archivebox/main.py
index be915ca9..652f2d5e 100644
--- a/archivebox/main.py
+++ b/archivebox/main.py
@@ -57,7 +57,8 @@ from .config import (
     stderr,
     ConfigDict,
     ANSI,
-    # IS_TTY,
+    IS_TTY,
+    IN_DOCKER,
     USER,
     ARCHIVEBOX_BINARY,
     ONLY_NEW,
@@ -178,6 +179,10 @@ def help(out_dir: str=OUTPUT_DIR) -> None:
     else:
         print('{green}Welcome to ArchiveBox v{}!{reset}'.format(VERSION, **ANSI))
         print()
+        if IN_DOCKER:
+            print('When using Docker, you need to mount a volume to use as your data dir:')
+            print('    docker run -v /some/path:/data archivebox ...')
+            print()
         print('To import an existing archive (from a previous version of ArchiveBox):')
         print('    1. cd into your data dir OUTPUT_DIR (usually ArchiveBox/output) and run:')
         print('    2. archivebox init')
@@ -186,9 +191,6 @@ def help(out_dir: str=OUTPUT_DIR) -> None:
         print('    1. Create an empty directory, then cd into it and run:')
         print('    2. archivebox init')
         print()
-        print('If using Docker, you need to mount a volume to use as your data dir:')
-        print('    docker run -v /some/path:/data archivebox ...')
-        print()
         print('For more information, see the documentation here:')
         print('    https://github.com/pirate/ArchiveBox/wiki')
 
@@ -1060,10 +1062,14 @@ def manage(args: Optional[List[str]]=None, out_dir: str=OUTPUT_DIR) -> None:
     """Run an ArchiveBox Django management command"""
 
     check_data_folder(out_dir=out_dir)
-
     setup_django(out_dir)
     from django.core.management import execute_from_command_line
 
+    if (args and "createsuperuser" in args) and (IN_DOCKER and not IS_TTY):
+        stderr('[!] Warning: you need to pass -it to use interactive commands in docker', color='lightyellow')
+        stderr('    docker run -it archivebox manage {}'.format(' '.join(args or ['...'])), color='lightyellow')
+        stderr()
+
     execute_from_command_line([f'{ARCHIVEBOX_BINARY} manage', *(args or ['help'])])
 
 
diff --git a/bin/docker_entrypoint.sh b/bin/docker_entrypoint.sh
index 7e5836e3..c70d7f27 100755
--- a/bin/docker_entrypoint.sh
+++ b/bin/docker_entrypoint.sh
@@ -1,7 +1,5 @@
 #!/usr/bin/env bash
 
-COMMAND="$*"
-
 # Autodetect UID,GID of host user based on ownership of files in the data volume
 DATA_DIR="${DATA_DIR:-/data}"
 ARCHIVEBOX_USER="${ARCHIVEBOX_USER:-archivebox}"
@@ -18,8 +16,19 @@ if [[ "$USID" != 0 && "$GRID" != 0 ]]; then
     chown "$USID":"$GRID" "$DATA_DIR/*" > /dev/null 2>&1 || true
 fi
 
-# run django as the new archivebox user
-# any files touched will have the same uid,gid
-# inside docker and outside docker on the host
-gosu "$ARCHIVEBOX_USER" bash -c "$COMMAND"
-# e.g. "archivebox server"
+# Run commands as the new archivebox user in Docker.
+#   Any files touched will have the same uid & gid
+#   inside Docker and outside on the host machine.
+if [[ "$1" == /* || "$1" == "echo" || "$1" == "archivebox" ]]; then
+    # arg 1 is a binary, execute it verbatim
+    # e.g. "archivebox init"
+    #      "/bin/bash"
+    #      "echo"
+    gosu "$ARCHIVEBOX_USER" bash -c "$*"
+else
+    # no command given, assume args were meant to be passed to archivebox cmd
+    # e.g. "add https://example.com"
+    #      "manage createsupseruser"
+    #      "server 0.0.0.0:8000"
+    gosu "$ARCHIVEBOX_USER" bash -c "archivebox $*"
+fi