diff --git a/api/client/service/create.go b/api/client/service/create.go
index f6210be288..e55b2a4723 100644
--- a/api/client/service/create.go
+++ b/api/client/service/create.go
@@ -30,6 +30,7 @@ func newCreateCommand(dockerCli *client.DockerCli) *cobra.Command {
 	addServiceFlags(cmd, opts)
 
 	flags.VarP(&opts.labels, flagLabel, "l", "Service labels")
+	flags.Var(&opts.containerLabels, flagContainerLabel, "Container labels")
 	flags.VarP(&opts.env, flagEnv, "e", "Set environment variables")
 	flags.Var(&opts.mounts, flagMount, "Attach a mount to the service")
 	flags.StringSliceVar(&opts.constraints, flagConstraint, []string{}, "Placement constraints")
diff --git a/api/client/service/opts.go b/api/client/service/opts.go
index 6e20b9e83c..187c77f263 100644
--- a/api/client/service/opts.go
+++ b/api/client/service/opts.go
@@ -392,14 +392,15 @@ func ValidatePort(value string) (string, error) {
 }
 
 type serviceOptions struct {
-	name    string
-	labels  opts.ListOpts
-	image   string
-	args    []string
-	env     opts.ListOpts
-	workdir string
-	user    string
-	mounts  MountOpt
+	name            string
+	labels          opts.ListOpts
+	containerLabels opts.ListOpts
+	image           string
+	args            []string
+	env             opts.ListOpts
+	workdir         string
+	user            string
+	mounts          MountOpt
 
 	resources resourceOptions
 	stopGrace DurationOpt
@@ -420,8 +421,9 @@ type serviceOptions struct {
 
 func newServiceOptions() *serviceOptions {
 	return &serviceOptions{
-		labels: opts.NewListOpts(runconfigopts.ValidateEnv),
-		env:    opts.NewListOpts(runconfigopts.ValidateEnv),
+		labels:          opts.NewListOpts(runconfigopts.ValidateEnv),
+		containerLabels: opts.NewListOpts(runconfigopts.ValidateEnv),
+		env:             opts.NewListOpts(runconfigopts.ValidateEnv),
 		endpoint: endpointOptions{
 			ports: opts.NewListOpts(ValidatePort),
 		},
@@ -442,6 +444,7 @@ func (opts *serviceOptions) ToService() (swarm.ServiceSpec, error) {
 				Image:           opts.image,
 				Args:            opts.args,
 				Env:             opts.env.GetAll(),
+				Labels:          runconfigopts.ConvertKVStringsToMap(opts.containerLabels.GetAll()),
 				Dir:             opts.workdir,
 				User:            opts.user,
 				Mounts:          opts.mounts.Value(),
@@ -516,42 +519,45 @@ func addServiceFlags(cmd *cobra.Command, opts *serviceOptions) {
 }
 
 const (
-	flagConstraint          = "constraint"
-	flagConstraintRemove    = "constraint-rm"
-	flagConstraintAdd       = "constraint-add"
-	flagEndpointMode        = "endpoint-mode"
-	flagEnv                 = "env"
-	flagEnvRemove           = "env-rm"
-	flagEnvAdd              = "env-add"
-	flagLabel               = "label"
-	flagLabelRemove         = "label-rm"
-	flagLabelAdd            = "label-add"
-	flagLimitCPU            = "limit-cpu"
-	flagLimitMemory         = "limit-memory"
-	flagMode                = "mode"
-	flagMount               = "mount"
-	flagMountRemove         = "mount-rm"
-	flagMountAdd            = "mount-add"
-	flagName                = "name"
-	flagNetwork             = "network"
-	flagNetworkRemove       = "network-rm"
-	flagNetworkAdd          = "network-add"
-	flagPublish             = "publish"
-	flagPublishRemove       = "publish-rm"
-	flagPublishAdd          = "publish-add"
-	flagReplicas            = "replicas"
-	flagReserveCPU          = "reserve-cpu"
-	flagReserveMemory       = "reserve-memory"
-	flagRestartCondition    = "restart-condition"
-	flagRestartDelay        = "restart-delay"
-	flagRestartMaxAttempts  = "restart-max-attempts"
-	flagRestartWindow       = "restart-window"
-	flagStopGracePeriod     = "stop-grace-period"
-	flagUpdateDelay         = "update-delay"
-	flagUpdateFailureAction = "update-failure-action"
-	flagUpdateParallelism   = "update-parallelism"
-	flagUser                = "user"
-	flagRegistryAuth        = "with-registry-auth"
-	flagLogDriver           = "log-driver"
-	flagLogOpt              = "log-opt"
+	flagConstraint           = "constraint"
+	flagConstraintRemove     = "constraint-rm"
+	flagConstraintAdd        = "constraint-add"
+	flagContainerLabel       = "container-label"
+	flagContainerLabelRemove = "container-label-rm"
+	flagContainerLabelAdd    = "container-label-add"
+	flagEndpointMode         = "endpoint-mode"
+	flagEnv                  = "env"
+	flagEnvRemove            = "env-rm"
+	flagEnvAdd               = "env-add"
+	flagLabel                = "label"
+	flagLabelRemove          = "label-rm"
+	flagLabelAdd             = "label-add"
+	flagLimitCPU             = "limit-cpu"
+	flagLimitMemory          = "limit-memory"
+	flagMode                 = "mode"
+	flagMount                = "mount"
+	flagMountRemove          = "mount-rm"
+	flagMountAdd             = "mount-add"
+	flagName                 = "name"
+	flagNetwork              = "network"
+	flagNetworkRemove        = "network-rm"
+	flagNetworkAdd           = "network-add"
+	flagPublish              = "publish"
+	flagPublishRemove        = "publish-rm"
+	flagPublishAdd           = "publish-add"
+	flagReplicas             = "replicas"
+	flagReserveCPU           = "reserve-cpu"
+	flagReserveMemory        = "reserve-memory"
+	flagRestartCondition     = "restart-condition"
+	flagRestartDelay         = "restart-delay"
+	flagRestartMaxAttempts   = "restart-max-attempts"
+	flagRestartWindow        = "restart-window"
+	flagStopGracePeriod      = "stop-grace-period"
+	flagUpdateDelay          = "update-delay"
+	flagUpdateFailureAction  = "update-failure-action"
+	flagUpdateParallelism    = "update-parallelism"
+	flagUser                 = "user"
+	flagRegistryAuth         = "with-registry-auth"
+	flagLogDriver            = "log-driver"
+	flagLogOpt               = "log-opt"
 )
diff --git a/api/client/service/update.go b/api/client/service/update.go
index 6f3953f1af..392daf06b3 100644
--- a/api/client/service/update.go
+++ b/api/client/service/update.go
@@ -38,11 +38,13 @@ func newUpdateCommand(dockerCli *client.DockerCli) *cobra.Command {
 
 	flags.Var(newListOptsVar(), flagEnvRemove, "Remove an environment variable")
 	flags.Var(newListOptsVar(), flagLabelRemove, "Remove a label by its key")
+	flags.Var(newListOptsVar(), flagContainerLabelRemove, "Remove a container label by its key")
 	flags.Var(newListOptsVar(), flagMountRemove, "Remove a mount by its target path")
 	flags.Var(newListOptsVar(), flagPublishRemove, "Remove a published port by its target port")
 	flags.Var(newListOptsVar(), flagNetworkRemove, "Remove a network by name")
 	flags.Var(newListOptsVar(), flagConstraintRemove, "Remove a constraint")
 	flags.Var(&opts.labels, flagLabelAdd, "Add or update service labels")
+	flags.Var(&opts.containerLabels, flagContainerLabelAdd, "Add or update container labels")
 	flags.Var(&opts.env, flagEnvAdd, "Add or update environment variables")
 	flags.Var(&opts.mounts, flagMountAdd, "Add or update a mount on a service")
 	flags.StringSliceVar(&opts.constraints, flagConstraintAdd, []string{}, "Add or update placement constraints")
@@ -145,6 +147,7 @@ func updateService(flags *pflag.FlagSet, spec *swarm.ServiceSpec) error {
 
 	updateString(flagName, &spec.Name)
 	updateLabels(flags, &spec.Labels)
+	updateContainerLabels(flags, &cspec.Labels)
 	updateString("image", &cspec.Image)
 	updateStringToSlice(flags, "args", &cspec.Args)
 	updateEnvironment(flags, &cspec.Env)
@@ -248,6 +251,26 @@ func updatePlacement(flags *pflag.FlagSet, placement *swarm.Placement) {
 	placement.Constraints = removeItems(placement.Constraints, toRemove, itemKey)
 }
 
+func updateContainerLabels(flags *pflag.FlagSet, field *map[string]string) {
+	if flags.Changed(flagContainerLabelAdd) {
+		if field == nil {
+			*field = map[string]string{}
+		}
+
+		values := flags.Lookup(flagContainerLabelAdd).Value.(*opts.ListOpts).GetAll()
+		for key, value := range runconfigopts.ConvertKVStringsToMap(values) {
+			(*field)[key] = value
+		}
+	}
+
+	if field != nil && flags.Changed(flagContainerLabelRemove) {
+		toRemove := flags.Lookup(flagContainerLabelRemove).Value.(*opts.ListOpts).GetAll()
+		for _, label := range toRemove {
+			delete(*field, label)
+		}
+	}
+}
+
 func updateLabels(flags *pflag.FlagSet, field *map[string]string) {
 	if flags.Changed(flagLabelAdd) {
 		if *field == nil {
diff --git a/docs/reference/commandline/service_create.md b/docs/reference/commandline/service_create.md
index b47fd7e0cd..bd29552ba3 100644
--- a/docs/reference/commandline/service_create.md
+++ b/docs/reference/commandline/service_create.md
@@ -18,6 +18,7 @@ Create a new service
 
 Options:
       --constraint value               Placement constraints (default [])
+      --container-label value          Service container labels (default [])
       --endpoint-mode string           Endpoint mode (vip or dnsrr)
   -e, --env value                      Set environment variables (default [])
       --help                           Print usage
diff --git a/docs/reference/commandline/service_update.md b/docs/reference/commandline/service_update.md
index e65556e483..8d49fe0638 100644
--- a/docs/reference/commandline/service_update.md
+++ b/docs/reference/commandline/service_update.md
@@ -20,6 +20,8 @@ Options:
       --args string                    Service command args
       --constraint-add value           Add or update placement constraints (default [])
       --constraint-rm value            Remove a constraint (default [])
+      --container-label-add value      Add or update container labels (default [])
+      --container-label-rm value       Remove a container label by its key (default [])
       --endpoint-mode string           Endpoint mode (vip or dnsrr)
       --env-add value                  Add or update environment variables (default [])
       --env-rm value                   Remove an environment variable (default [])