diff --git a/hack/release.sh b/hack/release.sh
index 24b87d4d7c..3627c9a223 100755
--- a/hack/release.sh
+++ b/hack/release.sh
@@ -397,4 +397,15 @@ main
 echo
 echo
 echo "Release complete; see $(s3_url)"
+echo "Use the following text to announce the release:"
+echo
+echo "We have just pushed $VERSION to $(s3_url). You can download it with the following:"
+echo
+echo "Ubuntu/Debian: curl -sSL $(s3_url) | sh"
+echo "Linux 64bit binary: $(s3_url)/builds/Linux/x86_64/docker-$VERSION"
+echo "Darwin/OSX 64bit client binary: $(s3_url)/builds/Darwin/x86_64/docker-$VERSION"
+echo "Darwin/OSX 32bit client binary: $(s3_url)/builds/Darwin/i386/docker-$VERSION"
+echo "Linux 64bit tgz: $(s3_url)/builds/Linux/x86_64/docker-$VERSION.tgz"
+echo "Windows 64bit client binary: $(s3_url)/builds/Windows/x86_64/docker-$VERSION.exe"
+echo "Windows 32bit client binary: $(s3_url)/builds/Windows/i386/docker-$VERSION.exe"
 echo