diff --git a/hack/make.sh b/hack/make.sh
index f7412a94d1..9414a5c1b6 100755
--- a/hack/make.sh
+++ b/hack/make.sh
@@ -25,10 +25,9 @@ set -e
 # but really, they shouldn't. We want to be in a container!
 RESOLVCONF=$(readlink --canonicalize /etc/resolv.conf)
 grep -q "$RESOLVCONF" /proc/mounts || {
-	echo "# I will only run within a container."
-	echo "# Try this instead:"
-	echo "docker build ."
-	exit 1
+	echo "# WARNING! I don't seem to be running in a docker container.
+	echo "# The result of this command might be an incorrect build, and will not be officially supported."
+	echo "# Try this: 'docker build -t docker . && docker run docker ./hack/make.sh'
 }
 
 # List of bundles to create when no argument is passed