diff --git a/lib/sidekiq/launcher.rb b/lib/sidekiq/launcher.rb
index d947dadb..a9825e62 100644
--- a/lib/sidekiq/launcher.rb
+++ b/lib/sidekiq/launcher.rb
@@ -37,7 +37,7 @@ module Sidekiq
         manager.async.start
         poller.async.poll(true)
 
-        start_heartbeat(@options[:tag] ? "#{@options[:tag]} " : '')
+        start_heartbeat
       end
     end
 
@@ -60,13 +60,13 @@ module Sidekiq
 
     private
 
-    def start_heartbeat(tag)
+    def start_heartbeat
       key = identity
       data = {
         'hostname' => hostname,
         'started_at' => Time.now.to_f,
         'pid' => $$,
-        'tag' => tag.strip,
+        'tag' => @options[:tag] || '',
         'concurrency' => @options[:concurrency],
         'queues' => @options[:queues].uniq,
       }
diff --git a/lib/sidekiq/manager.rb b/lib/sidekiq/manager.rb
index 703c7643..d1b9bfb3 100644
--- a/lib/sidekiq/manager.rb
+++ b/lib/sidekiq/manager.rb
@@ -136,7 +136,7 @@ module Sidekiq
       return if stopped?
 
       $0 = "sidekiq #{Sidekiq::VERSION} #{data['tag']}[#{@busy.size} of #{data['concurrency']} busy]#{stopped? ? ' stopping' : ''}"
-      ❤(key, data)
+      ❤(key)
       after(5) do
         heartbeat(key, data)
       end
@@ -144,7 +144,7 @@ module Sidekiq
 
     private
 
-    def ❤(key, data)
+    def ❤(key)
       begin
         Sidekiq.redis do |conn|
           conn.multi do