diff --git a/lib/factory_girl/factory.rb b/lib/factory_girl/factory.rb
index c839b68..b065d09 100644
--- a/lib/factory_girl/factory.rb
+++ b/lib/factory_girl/factory.rb
@@ -69,6 +69,24 @@ class Factory
     end
   end
 
+  # Calls add_attribute using the missing method name as the name of the
+  # attribute, so that:
+  #
+  #   Factory.define :user do |f|
+  #     f.name 'Billy Idol'
+  #   end
+  #
+  # and:
+  #
+  #   Factory.define :user do |f|
+  #     f.add_attribute :user, 'Billy Idol'
+  #   end
+  #
+  # are equivilent. 
+  def method_missing (name, *args, &block)
+    add_attribute(name, *args, &block)
+  end
+
   # Generates and returns a Hash of attributes from this factory. Attributes
   # can be individually overridden by passing in a Hash of attribute => value
   # pairs.
diff --git a/test/factory_test.rb b/test/factory_test.rb
index ff549ee..ea59d14 100644
--- a/test/factory_test.rb
+++ b/test/factory_test.rb
@@ -108,6 +108,13 @@ class FactoryTest < Test::Unit::TestCase
 
     end
 
+    should "add an attribute using the method name when passed an undefined method" do
+      @attr  = :first_name
+      @value = 'Sugar'
+      @factory.send(@attr, @value)
+      assert_equal @value, @factory.attributes[@attr]
+    end
+
     should "not allow attributes to be added with both a value parameter and a block" do
       assert_raise(ArgumentError) do
         @factory.add_attribute(:name, 'value') {}