diff --git a/README.md b/README.md
index 74f8e6b7da..4261e9793b 100644
--- a/README.md
+++ b/README.md
@@ -10,7 +10,7 @@ To get started, check out [http://getbootstrap.com](http://getbootstrap.com)!
 
 Three quick start options are available:
 
-* [Download the latest release](https://github.com/twbs/bootstrap/zipball/master).
+* [Download the latest release](https://github.com/twbs/bootstrap/releases/tag/v3.0.0).
 * Clone the repo: `git clone git://github.com/twbs/bootstrap.git`.
 * Install with [Bower](http://bower.io): `bower install bootstrap`.