diff --git a/README.md b/README.md
index 0ab28db0db..977e9252d8 100644
--- a/README.md
+++ b/README.md
@@ -105,6 +105,7 @@ Keep track of development and community news.
 - Read and subscribe to [The Official Bootstrap Blog](http://blog.getbootstrap.com).
 - Chat with fellow Bootstrappers in IRC. On the `irc.freenode.net` server, in the `##bootstrap` channel.
 - Implementation help may be found at Stack Overflow (tagged [`twitter-bootstrap-3`](http://stackoverflow.com/questions/tagged/twitter-bootstrap-3)).
+- Developers should use the keyword `bootstrap` on packages which modify or add to the functionality of Bootstrap when distributing through [npm](https://www.npmjs.com/browse/keyword/twbs-bootstrap) or similar delivery mechanisms for maximum discoverability.
 
 
 
diff --git a/docs/_includes/getting-started/community.html b/docs/_includes/getting-started/community.html
index c7e7691afa..1ed9529c9a 100644
--- a/docs/_includes/getting-started/community.html
+++ b/docs/_includes/getting-started/community.html
@@ -6,6 +6,7 @@
     <li>Read and subscribe to <a href="http://blog.getbootstrap.com/">The Official Bootstrap Blog</a>.</li>
     <li>Chat with fellow Bootstrappers using IRC in the <code>irc.freenode.net</code> server, in the <a href="irc://irc.freenode.net/%23bootstrap">##bootstrap channel</a>.</li>
     <li>For help using Bootstrap, ask on <a href="http://stackoverflow.com/questions/tagged/twitter-bootstrap-3">StackOverflow using the tag <code>twitter-bootstrap-3</code></a>.</li>
+    <li>Developers should use the keyword <code>bootstrap</code> on packages which modify or add to the functionality of Bootstrap when distributing through <a href="https://www.npmjs.com/browse/keyword/twbs-bootstrap">npm</a> or similar delivery mechanisms for maximum discoverability.</li>
     <li>Find inspiring examples of people building with Bootstrap at the <a href="http://expo.getbootstrap.com">Bootstrap Expo</a>.</li>
   </ul>
   <p>You can also follow <a href="https://twitter.com/getbootstrap">@getbootstrap on Twitter</a> for the latest gossip and awesome music videos.</p>