diff --git a/changelogs/unreleased/48004-db-initialize-migrate.yml b/changelogs/unreleased/48004-db-initialize-migrate.yml
new file mode 100644
index 00000000000..0d691babeca
--- /dev/null
+++ b/changelogs/unreleased/48004-db-initialize-migrate.yml
@@ -0,0 +1,5 @@
+---
+title: Support db migration and initialization for Auto DevOps
+merge_request: 21955
+author:
+type: added
diff --git a/lib/gitlab/ci/templates/Auto-DevOps.gitlab-ci.yml b/lib/gitlab/ci/templates/Auto-DevOps.gitlab-ci.yml
index e3a2534e97a..727405c7acf 100644
--- a/lib/gitlab/ci/templates/Auto-DevOps.gitlab-ci.yml
+++ b/lib/gitlab/ci/templates/Auto-DevOps.gitlab-ci.yml
@@ -587,26 +587,59 @@ rollout 100%:
       secret_name=''
     fi
 
-    helm upgrade --install \
-      --wait \
-      --set service.enabled="$service_enabled" \
-      --set releaseOverride="$CI_ENVIRONMENT_SLUG" \
-      --set image.repository="$CI_APPLICATION_REPOSITORY" \
-      --set image.tag="$CI_APPLICATION_TAG" \
-      --set image.pullPolicy=IfNotPresent \
-      --set image.secrets[0].name="$secret_name" \
-      --set application.track="$track" \
-      --set application.database_url="$DATABASE_URL" \
-      --set service.url="$CI_ENVIRONMENT_URL" \
-      --set replicaCount="$replicas" \
-      --set postgresql.enabled="$postgres_enabled" \
-      --set postgresql.nameOverride="postgres" \
-      --set postgresql.postgresUser="$POSTGRES_USER" \
-      --set postgresql.postgresPassword="$POSTGRES_PASSWORD" \
-      --set postgresql.postgresDatabase="$POSTGRES_DB" \
-      --namespace="$KUBE_NAMESPACE" \
-      "$name" \
-      chart/
+    if [[ -n "$DB_INITIALIZE" && -z "$(helm ls -q "^$name$")" ]]; then
+      helm upgrade --install \
+        --wait \
+        --set service.enabled="$service_enabled" \
+        --set releaseOverride="$CI_ENVIRONMENT_SLUG" \
+        --set image.repository="$CI_APPLICATION_REPOSITORY" \
+        --set image.tag="$CI_APPLICATION_TAG" \
+        --set image.pullPolicy=IfNotPresent \
+        --set image.secrets[0].name="$secret_name" \
+        --set application.track="$track" \
+        --set application.database_url="$DATABASE_URL" \
+        --set service.url="$CI_ENVIRONMENT_URL" \
+        --set replicaCount="$replicas" \
+        --set postgresql.enabled="$postgres_enabled" \
+        --set postgresql.nameOverride="postgres" \
+        --set postgresql.postgresUser="$POSTGRES_USER" \
+        --set postgresql.postgresPassword="$POSTGRES_PASSWORD" \
+        --set postgresql.postgresDatabase="$POSTGRES_DB" \
+        --set application.initializeCommand="$DB_INITIALIZE" \
+        --namespace="$KUBE_NAMESPACE" \
+        "$name" \
+        chart/
+
+      helm upgrade --reuse-values \
+        --wait \
+        --set application.initializeCommand="" \
+        --set application.migrateCommand="$DB_MIGRATE" \
+        --namespace="$KUBE_NAMESPACE" \
+        "$name" \
+        chart/
+    else
+      helm upgrade --install \
+        --wait \
+        --set service.enabled="$service_enabled" \
+        --set releaseOverride="$CI_ENVIRONMENT_SLUG" \
+        --set image.repository="$CI_APPLICATION_REPOSITORY" \
+        --set image.tag="$CI_APPLICATION_TAG" \
+        --set image.pullPolicy=IfNotPresent \
+        --set image.secrets[0].name="$secret_name" \
+        --set application.track="$track" \
+        --set application.database_url="$DATABASE_URL" \
+        --set service.url="$CI_ENVIRONMENT_URL" \
+        --set replicaCount="$replicas" \
+        --set postgresql.enabled="$postgres_enabled" \
+        --set postgresql.nameOverride="postgres" \
+        --set postgresql.postgresUser="$POSTGRES_USER" \
+        --set postgresql.postgresPassword="$POSTGRES_PASSWORD" \
+        --set postgresql.postgresDatabase="$POSTGRES_DB" \
+        --set application.migrateCommand="$DB_MIGRATE" \
+        --namespace="$KUBE_NAMESPACE" \
+        "$name" \
+        chart/
+    fi
 
     kubectl rollout status -n "$KUBE_NAMESPACE" -w "deployment/$name"
   }