diff --git a/.gitlab/issue_templates/Feature proposal.md b/.gitlab/issue_templates/Feature proposal.md
index eef1e877ff2..b4007c1ba7b 100644
--- a/.gitlab/issue_templates/Feature proposal.md	
+++ b/.gitlab/issue_templates/Feature proposal.md	
@@ -2,32 +2,10 @@
 
 <!-- What problem do we solve? -->
 
-### Target audience
+### Intended users
 
-<!--- For whom are we doing this? Include a [persona](https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/)
-listed below, if applicable, along with its [label](https://gitlab.com/groups/gitlab-org/-/labels?utf8=%E2%9C%93&subscribed=&search=persona%3A),
-or define a specific company role, e.g. "Release Manager".
-
-Existing personas are: (copy relevant personas out of this comment, and delete any persona that does not apply)
-
-- Parker, Product Manager, https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas#parker-product-manager
-/label ~"Persona: Product Manager"
-
-- Delaney, Development Team Lead, https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas#delaney-development-team-lead
-/label ~"Persona: Development Team Lead"
-
-- Sasha, Software Developer, https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas#sasha-software-developer
-/label ~"Persona: Software developer"
-
-- Devon, DevOps Engineer, https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas#devon-devops-engineer
-/label ~"Persona: DevOps Engineer"
-
-- Sidney, Systems Administrator, https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas#sidney-systems-administrator
-/label ~"Persona: Systems Administrator"
-
-- Sam, Security Analyst, https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas#sam-security-analyst
-/label ~"Persona: Security Analyst"
--->
+<!-- Who will use this feature? If known, include any of the following: types of users (e.g. Developer), personas, or specific company roles (e.g. Release Manager). It's okay to write "Unknown" and fill this field in later.
+Personas can be found at https://about.gitlab.com/handbook/marketing/product-marketing/roles-personas/ -->
 
 ### Further details