diff --git a/lib/redcarpet/render/gitlab_html.rb b/lib/redcarpet/render/gitlab_html.rb
index c3378d6a18f..53c5a1e09c0 100644
--- a/lib/redcarpet/render/gitlab_html.rb
+++ b/lib/redcarpet/render/gitlab_html.rb
@@ -10,6 +10,11 @@ class Redcarpet::Render::GitlabHTML < Redcarpet::Render::HTML
     super options
   end
 
+  def normal_text(text)
+    return text unless text.present?
+    text.gsub("'", "&rsquo;")
+  end
+
   def block_code(code, language)
     # New lines are placed to fix an rendering issue
     # with code wrapped inside <h1> tag for next case:
diff --git a/spec/helpers/gitlab_markdown_helper_spec.rb b/spec/helpers/gitlab_markdown_helper_spec.rb
index f7b87f2966e..55270a9c204 100644
--- a/spec/helpers/gitlab_markdown_helper_spec.rb
+++ b/spec/helpers/gitlab_markdown_helper_spec.rb
@@ -535,7 +535,7 @@ describe GitlabMarkdownHelper do
       project.issues.stub(:where).with(iid: '39').and_return([issue])
 
       actual   = "Yes, it is @#{member.user.username}'s task."
-      expected = /Yes, it is <a.+>@#{member.user.username}<\/a>'s task/
+      expected = /Yes, it is <a.+>@#{member.user.username}<\/a>’s task/
       markdown(actual).should match(expected)
     end
 
@@ -566,7 +566,7 @@ describe GitlabMarkdownHelper do
 
     it "should leave inline code untouched" do
       markdown("\nDon't use `$#{snippet.id}` here.\n").should ==
-        "<p>Don't use <code>$#{snippet.id}</code> here.</p>\n"
+        "<p>Don’t use <code>$#{snippet.id}</code> here.</p>\n"
     end
 
     it "should leave ref-like autolinks untouched" do