diff --git a/app/assets/javascripts/notes/components/note_actions.vue b/app/assets/javascripts/notes/components/note_actions.vue
index c9c40cb6acf..844d0c3e376 100644
--- a/app/assets/javascripts/notes/components/note_actions.vue
+++ b/app/assets/javascripts/notes/components/note_actions.vue
@@ -195,7 +195,7 @@ export default {
       </button>
       <ul class="dropdown-menu more-actions-dropdown dropdown-open-left">
         <li v-if="canReportAsAbuse">
-          <a :href="reportAbusePath">{{ __('Report abuse to GitLab') }}</a>
+          <a :href="reportAbusePath">{{ __('Report abuse to admin') }}</a>
         </li>
         <li v-if="noteUrl">
           <button
diff --git a/app/views/abuse_reports/new.html.haml b/app/views/abuse_reports/new.html.haml
index a161fbd064e..c6781e91cfd 100644
--- a/app/views/abuse_reports/new.html.haml
+++ b/app/views/abuse_reports/new.html.haml
@@ -1,10 +1,10 @@
-- page_title _("Report abuse to GitLab")
+- page_title _("Report abuse to admin")
 %h3.page-title
-  = _("Report abuse to GitLab")
+  = _("Report abuse to admin")
 %p
-  = _("Please use this form to report users to GitLab who create spam issues, comments or behave inappropriately.")
+  = _("Please use this form to report to the admin users who create spam issues, comments or behave inappropriately.")
 %p
-  = _("A member of GitLab's abuse team will review your report as soon as possible.")
+  = _("A member of the abuse team will review your report as soon as possible.")
 %hr
 = form_for @abuse_report, html: { class: 'js-quick-submit js-requires-input'} do |f|
   = form_errors(@abuse_report)
diff --git a/app/views/projects/notes/_more_actions_dropdown.html.haml b/app/views/projects/notes/_more_actions_dropdown.html.haml
index 8de84f82e9f..8a6e5fde99b 100644
--- a/app/views/projects/notes/_more_actions_dropdown.html.haml
+++ b/app/views/projects/notes/_more_actions_dropdown.html.haml
@@ -11,7 +11,7 @@
       - unless is_current_user
         %li
           = link_to new_abuse_report_path(user_id: note.author.id, ref_url: noteable_note_url(note)) do
-            = _('Report abuse to GitLab')
+            = _('Report abuse to admin')
       - if note_editable
         %li
           = link_to note_url(note), method: :delete, data: { confirm: 'Are you sure you want to delete this comment?' }, remote: true, class: 'js-note-delete' do
diff --git a/changelogs/unreleased/59376-Report-abuse-to-GitLab-should-be-Report-abuse-in-non-gitlab-com-instances.yml b/changelogs/unreleased/59376-Report-abuse-to-GitLab-should-be-Report-abuse-in-non-gitlab-com-instances.yml
new file mode 100644
index 00000000000..0904f788b6f
--- /dev/null
+++ b/changelogs/unreleased/59376-Report-abuse-to-GitLab-should-be-Report-abuse-in-non-gitlab-com-instances.yml
@@ -0,0 +1,5 @@
+---
+title: Change "Report abuse to GitLab" to more generic wording
+merge_request: 28884
+author: Marc Schwede
+type: other
diff --git a/locale/gitlab.pot b/locale/gitlab.pot
index 6258208234e..eee686bcb27 100644
--- a/locale/gitlab.pot
+++ b/locale/gitlab.pot
@@ -427,7 +427,7 @@ msgstr ""
 msgid "A fork is a copy of a project.<br />Forking a repository allows you to make changes without affecting the original project."
 msgstr ""
 
-msgid "A member of GitLab's abuse team will review your report as soon as possible."
+msgid "A member of the abuse team will review your report as soon as possible."
 msgstr ""
 
 msgid "A new branch will be created in your fork and a new merge request will be started."
@@ -7315,7 +7315,7 @@ msgstr ""
 msgid "Please try again"
 msgstr ""
 
-msgid "Please use this form to report users to GitLab who create spam issues, comments or behave inappropriately."
+msgid "Please use this form to report to the admin users who create spam issues, comments or behave inappropriately."
 msgstr ""
 
 msgid "Please wait a moment, this page will automatically refresh when ready."
@@ -8385,7 +8385,7 @@ msgstr ""
 msgid "Reply to this email directly or %{view_it_on_gitlab}."
 msgstr ""
 
-msgid "Report abuse to GitLab"
+msgid "Report abuse to admin"
 msgstr ""
 
 msgid "Reporting"
diff --git a/spec/javascripts/notes/components/note_actions_spec.js b/spec/javascripts/notes/components/note_actions_spec.js
index 2159e4ddf16..1f2c07385a7 100644
--- a/spec/javascripts/notes/components/note_actions_spec.js
+++ b/spec/javascripts/notes/components/note_actions_spec.js
@@ -66,7 +66,7 @@ describe('noteActions', () => {
         expect(wrapper.find('.js-note-edit').exists()).toBe(true);
       });
 
-      it('should be possible to report abuse to GitLab', () => {
+      it('should be possible to report abuse to admin', () => {
         expect(wrapper.find(`a[href="${props.reportAbusePath}"]`).exists()).toBe(true);
       });
 
diff --git a/spec/support/features/reportable_note_shared_examples.rb b/spec/support/features/reportable_note_shared_examples.rb
index 89dfbf931d2..5d5a0a7b5d2 100644
--- a/spec/support/features/reportable_note_shared_examples.rb
+++ b/spec/support/features/reportable_note_shared_examples.rb
@@ -20,7 +20,7 @@ shared_examples 'reportable note' do |type|
     dropdown = comment.find(more_actions_selector)
     open_dropdown(dropdown)
 
-    expect(dropdown).to have_link('Report abuse to GitLab', href: abuse_report_path)
+    expect(dropdown).to have_link('Report abuse to admin', href: abuse_report_path)
 
     if type == 'issue' || type == 'merge_request'
       expect(dropdown).to have_button('Delete comment')
@@ -33,7 +33,7 @@ shared_examples 'reportable note' do |type|
     dropdown = comment.find(more_actions_selector)
     open_dropdown(dropdown)
 
-    dropdown.click_link('Report abuse to GitLab')
+    dropdown.click_link('Report abuse to admin')
 
     expect(find('#user_name')['value']).to match(note.author.username)
     expect(find('#abuse_report_message')['value']).to match(noteable_note_url(note))
diff --git a/spec/views/projects/notes/_more_actions_dropdown.html.haml_spec.rb b/spec/views/projects/notes/_more_actions_dropdown.html.haml_spec.rb
index 8a9ab02eaca..ae47f364296 100644
--- a/spec/views/projects/notes/_more_actions_dropdown.html.haml_spec.rb
+++ b/spec/views/projects/notes/_more_actions_dropdown.html.haml_spec.rb
@@ -12,10 +12,10 @@ describe 'projects/notes/_more_actions_dropdown' do
     assign(:project, project)
   end
 
-  it 'shows Report abuse to GitLab button if not editable and not current users comment' do
+  it 'shows Report abuse to admin button if not editable and not current users comment' do
     render 'projects/notes/more_actions_dropdown', current_user: not_author_user, note_editable: false, note: note
 
-    expect(rendered).to have_link('Report abuse to GitLab')
+    expect(rendered).to have_link('Report abuse to admin')
   end
 
   it 'does not show the More actions button if not editable and current users comment' do
@@ -24,10 +24,10 @@ describe 'projects/notes/_more_actions_dropdown' do
     expect(rendered).not_to have_selector('.dropdown.more-actions')
   end
 
-  it 'shows Report abuse to GitLab and Delete buttons if editable and not current users comment' do
+  it 'shows Report abuse to admin and Delete buttons if editable and not current users comment' do
     render 'projects/notes/more_actions_dropdown', current_user: not_author_user, note_editable: true, note: note
 
-    expect(rendered).to have_link('Report abuse to GitLab')
+    expect(rendered).to have_link('Report abuse to admin')
     expect(rendered).to have_link('Delete comment')
   end