diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 498c7447ede..4e98b7a68ee 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -318,7 +318,7 @@ spinach:other:ruby22:
 notify:slack:
   stage: notifications
   script:
-    - ./scripts/notify_slack.sh "#builds" "Build failed for master/tags!"
+    - ./scripts/notify_slack.sh "#builds" "Build on \`$CI_BUILD_REF_NAME\` failed! Check <https://gitlab.com/gitlab-org/$(basename "$PWD")/commit/"$CI_BUILD_REF"/builds>"
   when: on_failure
   only:
     - master@gitlab-org/gitlab-ce