diff --git a/public/404.html b/public/404.html
index 867f193a98f..a0106bc760d 100644
--- a/public/404.html
+++ b/public/404.html
@@ -1,14 +1,15 @@
 <!DOCTYPE html>
 <html>
 <head>
-  <title>The page you were looking for doesn't exist (404)</title>
+  <title>The page you're looking for could not be found (404)</title>
   <link href="/static.css" media="screen" rel="stylesheet" type="text/css" />
 </head>
 
 <body>
   <h1>404</h1>
-  <h3>The page you were looking for doesn't exist.</h3>
+  <h3>The page you're looking for could not be found.</h3>
   <hr/>
-  <p>You may have mistyped the address or the page may have moved.</p>
+  <p>Make sure the address is correct and that the page hasn't moved.</p>
+  <p>Please contact your GitLab administrator if you think this is a mistake.</p>
 </body>
 </html>
diff --git a/public/422.html b/public/422.html
index b6c37ac5386..cad385ac153 100644
--- a/public/422.html
+++ b/public/422.html
@@ -1,16 +1,16 @@
 <!DOCTYPE html>
 <html>
 <head>
-  <title>The change you wanted was rejected (422)</title>
-  <link href="/static.css" media="screen" rel="stylesheet" type="text/css" />
+  <title>The change you requested was rejected (422)</title>
+  <link href="static.css" media="screen" rel="stylesheet" type="text/css" />
 </head>
 
 <body>
   <!-- This file lives in public/422.html -->
   <h1>422</h1>
-  <div>
-    <h2>The change you wanted was rejected.</h2>
-    <p>Maybe you tried to change something you didn't have access to.</p>
-  </div>
+  <h3>The change you requested was rejected.</h3>
+  <hr />
+  <p>Make sure you have access to the thing you tried to change.</p>
+  <p>Please contact your GitLab administrator if you think this is a mistake.</p>
 </body>
 </html>
diff --git a/public/500.html b/public/500.html
index c84b9e90e4b..08c11bbd05a 100644
--- a/public/500.html
+++ b/public/500.html
@@ -1,13 +1,14 @@
 <!DOCTYPE html>
 <html>
 <head>
-  <title>We're sorry, but something went wrong (500)</title>
+  <title>Something went wrong (500)</title>
   <link href="/static.css" media="screen" rel="stylesheet" type="text/css" />
 </head>
 <body>
   <h1>500</h1>
-  <h3>We're sorry, but something went wrong.</h3>
+  <h3>Whoops, something went wrong on our end.</h3>
   <hr/>
+  <p>Try refreshing the page, or going back and attempting the action again.</p>
   <p>Please contact your GitLab administrator if this problem persists.</p>
 </body>
 </html>
diff --git a/public/502.html b/public/502.html
index d171eccc927..9480a928439 100644
--- a/public/502.html
+++ b/public/502.html
@@ -6,8 +6,9 @@
 </head>
 <body>
   <h1>502</h1>
-  <h3>GitLab is not responding.</h3>
+  <h3>Whoops, GitLab is taking too much time to respond.</h3>
   <hr/>
+  <p>Try refreshing the page, or going back and attempting the action again.</p>
   <p>Please contact your GitLab administrator if this problem persists.</p>
 </body>
 </html>
diff --git a/public/deploy.html b/public/deploy.html
index e41ed76573d..1a41b772f3c 100644
--- a/public/deploy.html
+++ b/public/deploy.html
@@ -1,11 +1,17 @@
 <!DOCTYPE html>
 <html>
   <head>
-    <title>Deploy in progress. Please try again in a few minutes</title>
+    <title>Deploy in progress</title>
     <link href="/static.css" media="screen" rel="stylesheet" type="text/css" />
   </head>
+
   <body>
-    <h1><center><img src="/gitlab_logo.png"/></center>Deploy in progress</h1>
-    <h3>Please try again in a few minutes or contact your administrator.</h3>
+    <h1>
+      <img src="/gitlab_logo.png" /><br />
+      Deploy in progress
+    </h1>
+    <h3>Please try again in a few minutes.</h3>
+    <hr/>
+    <p>Please contact your GitLab administrator if this problem persists.</p>
   </body>
 </html>
diff --git a/public/static.css b/public/static.css
index c6f92ac01d9..0a2b6060d48 100644
--- a/public/static.css
+++ b/public/static.css
@@ -2,18 +2,24 @@ body {
   color: #666;
   text-align: center;
   font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
-  margin:0;
+  margin: 0;
   width: 800px;
   margin: auto;
   font-size: 14px;
 }
+
 h1 {
   font-size: 56px;
   line-height: 100px;
   font-weight: normal;
   color: #456;
 }
-h2 { font-size: 24px; color: #666; line-height: 1.5em; }
+
+h2 { 
+  font-size: 24px; 
+  color: #666; 
+  line-height: 1.5em;
+}
 
 h3 {
   color: #456;
