diff --git a/changelogs/unreleased/custom-helm-chart-repo.yml b/changelogs/unreleased/custom-helm-chart-repo.yml
new file mode 100644
index 00000000000..592d2f60ca2
--- /dev/null
+++ b/changelogs/unreleased/custom-helm-chart-repo.yml
@@ -0,0 +1,5 @@
+---
+title: Added feature to specify a custom Auto DevOps chart repository
+merge_request: 24162
+author: walkafwalka
+type: added
diff --git a/doc/topics/autodevops/index.md b/doc/topics/autodevops/index.md
index e937d372384..73b67c6f7e2 100644
--- a/doc/topics/autodevops/index.md
+++ b/doc/topics/autodevops/index.md
@@ -609,7 +609,7 @@ repo or by specifying a project variable:
   one](https://gitlab.com/charts/auto-deploy-app).
   This can be a great way to control exactly how your application is deployed.
 - **Project variable** - Create a [project variable](../../ci/variables/README.md#variables)
-  `AUTO_DEVOPS_CHART` with the URL of a custom chart to use.
+  `AUTO_DEVOPS_CHART` with the URL of a custom chart to use or create two project variables `AUTO_DEVOPS_CHART_REPOSITORY` with the URL of a custom chart repository and `AUTO_DEVOPS_CHART` with the path to the chart.
 
 ### Customizing `.gitlab-ci.yml`
 
diff --git a/lib/gitlab/ci/templates/Auto-DevOps.gitlab-ci.yml b/lib/gitlab/ci/templates/Auto-DevOps.gitlab-ci.yml
index b5350f56f9c..e292641da2b 100644
--- a/lib/gitlab/ci/templates/Auto-DevOps.gitlab-ci.yml
+++ b/lib/gitlab/ci/templates/Auto-DevOps.gitlab-ci.yml
@@ -793,7 +793,7 @@ rollout 100%:
     fi
 
     helm init --client-only
-    helm repo add gitlab https://charts.gitlab.io
+    helm repo add gitlab ${AUTO_DEVOPS_CHART_REPOSITORY:-https://charts.gitlab.io}
     if [[ ! -d "$auto_chart" ]]; then
       helm fetch ${auto_chart} --untar
     fi