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twbs--bootstrap/docs/about/brand.md
Mark Otto c064eef67b Massive cleanup 
- Simpler main nav on all pages
- Back to purple masthead on homepage instead of dark graphite
- Active link styles on the main nav
- Cleaned up sidebar nav
- New docs layout name
- Homepage copy edits
- Updated bright purple docs color
2015-08-14 22:45:55 -07:00

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layout title group
docs Brand guidelines about

Have a need for Bootstrap's brand resources? Great! We have only a few guidelines we follow, and in turn ask you to follow as well. These guidelines were inspired by MailChimp's Brand Assets.

Use either the Bootstrap mark (a capital B) or the standard logo (just Bootstrap). It should always appear in Helvetica Neue Bold. Do not use the Twitter bird in association with Bootstrap.

B
B

Bootstrap

Bootstrap

Download mark

Download the Bootstrap mark in one of three styles, each available as an SVG file. Right click, Save as.

Bootstrap
Bootstrap
Bootstrap

Name

The project and framework should always be referred to as Bootstrap. No Twitter before it, no capital s, and no abbreviations except for one, a capital B.

Bootstrap

Right

BootStrap

Wrong

Twitter Bootstrap

Wrong

Colors

Our docs and branding use a handful of primary colors to differentiate what is Bootstrap from what is in Bootstrap. In other words, if it's purple, it's representative of Bootstrap.